Advertising 101 - Don't make buyers have nightmares of your products

So I was surfing around the interwebs today and came across a doll website named: http://www.charismabrands.com/. Ok, whatever.. Little ugly dolls a little on the piggish size.. ok.. Then.. This banner ad popped up.

WHAT THE HELL! Somebody save those kids! DEAR GOD! KILL IT WITH FIRE!!!!!!

They might as well have gone all out, like this:

I mean, my God... This is horrifying. I will be having nightmares for the rest of the week about this doll.